Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Patagonia's Mission Statement
Most corporate mission statements are empty platitudes. This one guides every decision. And it's the centerpiece of a
set of management practices that have helped Patagonia grow at a healthy rate and retain what is arguably the best reputation
in its industry even while it faces increasing competition from much larger companies(Business Week; p92-94). The mission
is not only to sell good quality products but to help people gain awareness of the environment around them. Patagonia's mission
behind the brand, the products, and the sales is to save the world around us and preserve it so that future generations will
be able to enjoy it like we have. In order for companies like Patagonia to have customers in the future, we will need an
environment worth exploring, worth climbing, and most importantly worth the risk of doing all of these ventures. Behind the
brand is truly where the mission of Patagonia really lies.
This is an in depth analysis of Patagonia Inc., its marketing
strategies, marketing objectives, branding strategies, and ways in developing new cotton products for new markets.
This website was created for the Textile Apparel Management
class at North Carolina State University.
All copyrights are reserved and the use of this
site is for educational uses only.
This site had been composed by Group 8 including: Taylor McCaskill, Mike Samuels, Shaw Cornelson, Lauren Snead, Katherine
Skinner and Katherine Banner.