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Marketing Mix
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Marketing Mix focuses on the four P's of marketing branded products: Product, Pricing, Promotion and Placement

Marketing Mix 

      Patagonia offers a wide range of products all which are geared towards individuals that are environmentally conscious outdoorsmen.  

  • Products range from swimming trunks to winter parkas.
  • Include clothing and accessories for men, women and children
  • Patagonia is most well known, today, for its outerwear such as jackets ($100-$400) and fleeces ($80-$300)
  • Because Patagonia supplies higher end apparel, most price ranges are similar to those listed above.
  • Other products include pullovers, shoes, backpacks, blankets, life vests, pants, shorts as well as many other products
  • Although Patagonia offers a wide range of products, their overall line of products share similar qualities
  • Patagonia focuses on producing fully functional active wear that is intended for not only the outdoors but also everyday use
 

Promotional strategies 

  • Sponsor sporting events
  • Environmental fundraisers
  • Sponsors expeditions all over the world
 

Multiple Channels 

  • Retail stores
  • Independent Patagonia dealers
  • Internet shopping
  • Catalog shopping

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